|Category||Showrooms & pop-ups|
A beMatrix pop-up shop for Westfield London
Westfield London approached Popappshop to help design and create a temporary Pop-up shop, part retail store, part gallery to showcase exclusive merchandise to Westfield only. A high profile project for Westfield London required the design to be unique to Westfield and abide by their strict brand guidelines. The Pop-up shop needed to be an interesting modular design to encourage customers to visit the Pop-up shop.
Popappshop came up with a successful solution of a structure that is innovative, interesting, practical, and encourages visitation and dwell time. A perfect challenge for beMatrix frames and profiles, which our UK customer Enigma installed with great precision and perfection !
“Cool, Funky, Unique” was the feel they went for. Westfield’s 5th Anniversary pop up shop is a contemporary, visual icon with a touch of flexibility.