|Category||Showrooms & pop-ups|
|Client||Faust Dyrbye (DK)|
Design showroom, made up entirely of beMatrix frames
Our Danish client Faust Dyrbye recently transformed their showroom. They successfully show the possibilities of the beMatrix system. They inspire through both creative solutions, graphics and materials. The entire showroom, which they call “the development center” is cleverly divided into zones for several activities.
We give the floor over to Jakob Dyrbye, Creative Director: “We see beMatrix as a promise to the client that anything is possible. It's scalable, reconfigurable, flexible, experimental AND very good looking, even without graphics! Speaking of graphics there is one more thing before we get to the overall look and that is how you can "play" with materials. In effect, you can work with graphical concepts in such a way that you can, keep the body change the skin, i.e. change the entire look, appear dynamic and creative, …”