Re!nventing stand building systems.

Spectacular beMatrix arena for World Chocolate Masters 2018

The ‘Salon du Chocolat 2018’ in Paris, taking place from October, 31st to November, 2nd, hosted the World Chocolate Masters world final. This three-day event was launched by Cacao Barry, to promote creativity in handmade chocolate artwork and to showcase new talent.

The Cacao Barry stand became a spectacular arena in which 21 finalists, each representing their own country, battled using their creative chocolate craftsmanship in order to become World Chocolate Master 2018.

This edition was themed ‘Futropolis’, which you could see throughout the entire competition: as a source of inspiration for the contestants as well as in communication and images. Naturally, the stand itself fitted the Futropolis bill. The gigantic construction of beMatrix frames – including a 15 m² LEDskin® screen – consisted of different zones, each dedicated to a certain activity: the actual competition area, another part for filming and livestreaming and a zone where the creations were presented to the public.

Original design

Visualisation of the possible end result.

beMatrix 3D drawing

Structural drawings with all connectors and parts list.


A look behind the scenes during the construction of the stand.


North America
Central & South America
Other countries