|Category||Showrooms & pop-ups|
|Client||Faust Dyrbye (DK)|
Carlsberg Byen opts for a modular showroom
Danish stand builder Faust Dyrbye is very proud of their showroom project for Carlsberg Byen, a development company transforming the Carlsberg region into a new district of Copenhagen.
The start of Carlsberg coincides with the launch of the original brewery by J.C. Jacobsen, back in 1847. The buildings and cultural heritage from its brewery past is one of the main factors that make this area such an interesting place. To introduce their real estate projects in that locality to the public, Carlsberg Byen created an interactive showroom.
Faust Dyrbye, accountable for project delivery, had to take into account some specific requirements for the set-up. Since this was a listed building, screws in the walls, floors are ceilings were totally prohibited. The showroom expo also had to be reconfigurable, flexible and mobile, with a long life span: up to 2024.
There was no doubt the beMatrix frame system was the best option for this project, because of its versatility, low weight and fast and easy assembly. Also, there is no need for our frame structures to be secured to anything.