Re!nventing stand building systems.

beMatrix wins first prize at ExhibitorLive in Las Vegas


The beMatrix modular stand building system continues to capture the heart of many. At ExhibitorLive, the annual place-to-be for stand builders and event industry professionals in Las Vegas (USA), beMatrix scored massively by scooping up the ‘Best of Show – Large Exhibits’ award.

Currently, beMatrix, headquartered in Roeselare (BE) and with a production site and offices in Atlanta (Georgia, USA), is writing amazing success stories at the other side of the Atlantic.

“Thanks to the short assembly and disassembly time and the fact exhibitors in the US are not permitted to take responsibility for these tasks, therefore having to call upon local resources, our system simply is totally right for this market”, explains Pieter Lecluyse, Global Marketing Manager at beMatrix. “19 years after we first entered the North-American market, we have now become market leader in the US in the niche market of modular stand building systems. Nonetheless, there still remains gigantic untapped potential for beMatrix.” 

A system with endless possibilities

At ExhibitorLive in Las Vegas beMatrix definitely made their presence noted with an eye-catching stand highlighting the new ‘be anything’ campaign, which focuses on the endless possibilities the system has to offer. The stand’s set-up consisted of 2 parts, with the same system being applied on either side in a totally different way. The impressive LEDskin® bridge arching the walkway connected both worlds and acted as a source of inspiration for many visitors. Kenny Belaey, multiple world champion trial bike, added extra amounts of attention grabbing power with a show on the actual beMatrix frames, demonstrating the strength of the welded frames with large holes. 

Pieter Lecluyse: “Before the start of ExhibitorLive, about 250 beMatrix clients were invited to the Best of 2018 breakfast session in the Mandalay Bay Convention Center. To our annual tradition, we showcased our clients’ best projects and handed out awards in different categories.” 

Best of Show Award – Large Exhibits

“Being the winner of the ‘Best of Show Award’ at ExhibitorLive feels a little like winning an Oscar for best movie and in fact crowns all the hard work of the entire team and all departments (Marketing, R&D, PM, Operations, Sales), of everyone working so hard in the months leading up to this moment”, continues Stefaan Decroos, beMatrix CEO.

beMatrix opened their brand new Atlanta office and production site at the start of 2018, roaring to go and win over the entire US market.


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