Re!nventing stand building systems.

beMatrix celebrates 2018 as ‘25 years of frame’


2018 will mark the 25th year stand builders have been able to build their stands with the modular ‘original frame system with big holes’. This makes beMatrix a steady partner in an ever-changing event & stand building sector. Based in Belgium, and now a well-known global brand with a worldwide network of bePartners & subsidiaries , beMatrix have made a lasting impression by staying true to their mission of innovation and reinventing the way stands are built to improve both their efficiency and effectiveness.

Since 1993 – The original ‘frame with the big holes’

In 1993 the trajectory of the exhibit building world was changed forever with the invention of the original frame system with big holes, by Paul Ameloot of DeltaMatrix – a subsidiary of the DeltaLight group, a well-known Belgian brand in the international lighting & design industry. Until this point system built stands were primarily constructed with stick built aluminium systems, which required the frame’s assembly onsite, the trapping of the graphic panel in the frame grooves which exposed large strips of aluminium. The ‘frame with big holes’ eliminated this assembly step, allowed easier installation of graphics and made the supporting system vitually invisible eliminating distractions to the exhibitor’s message.

Stefaan Decroos & Edwin Van der Vennet, the current CEO’s, acquired the system In 2004 & founded beMatrix, with the HQ in Roeselare (BE). They built it to a strong & reliable partner in the modular stand building industry by following this same plan; to innovate and bring new technology to exhibit building, reinventing the way exhibitors communicate their message and exhibit builders ply their trade.

Always the first to stand out!

Launched on the market in 1993 with a 55 mm frame and later, in 2012, perfected through the invention of the patented 62 mm frame, which became the ultimate tool for the modern stand builder. In the past years beMatrix added curves, pivot doors, SEG graphics, a comprehensive 360 building solution; LED walls and so much more!

The beMatrix frame system offers the best of both worlds: the endless possibilities of customisation, combined with the benefits of a modular, reusable system. The beMatrix frame system is mounted far more quickly than a traditional profile system. It is also extremely lightweight and can be built without special tools.

“We were the first to introduce a fast building, reusable aluminium frame system, the first system that can hold both panels and SEG fabric graphics and requires no tools for mounting. Innovation and trendsetting is part of our DNA and has made beMatrix what it is today: a game changer in the modular stand building world.” – says Stefaan Decroos, CEO of beMatrix.

The big holes mean you can connect the frames to each other very easily and in every direction. The 62 mm matrix delivers the ultimate in modularity, with an endless number of configuration possibilities. Panels, fabric graphics or light walls are flush, virtually full bleed and not sandwiched in between the structural elements. This makes the system virtually invisible. The result is a beautifully sleek look that eliminates any distraction from the message the exhibitor is communicating.

The company is taking time to recognize and celebrate ’25 Years of frame’ and all the innovations it, and beMatrix, has made possible! But not for long. We need to get back to work on the next 25 years.

The stand building world is constantly evolving. To respond to this continuous evolution, the beMatrix R&D team is always in search of opportunities to improve the state of the art, bringing more firsts to market through innovation and with an unwavering dedication to a common set of ethical & ecological values.

Join the ’25 years of frame’ celebration at:
ExhibitorLive – February 25-March 1,2018 – Mandalay Bay, Las Vegas – booth #1033
International Confex – February 28-March 1,2018 – Olympia, London – booth #L54C
or stay tuned for more ’25 years of frame’- activities later in 2018 

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