Award winning booth design at ISE 2024
Last month, we have been attending ISE 2024 in Barcelona. The exhibition showcased 1408 exhibitors on 82 000 square meters of floor space. 73,891 unique verified attendees from 162 countries came to discover the new trends in the audiovisual sector. We presented our newest LEDskin® in pixel pitch 1.5 and 2.5.
Remember the beMatrix city of EuroShop 2023? We brought the city that never sleeps to another more futuristic dimension. Ready for the sky is the limit experiences? Fasten your seatbelts and get ready for take-off.
A big city on only 36 square metres, watch us!
When you participate in a trade show, the aim is to build awareness for your brand and products. This was no different this time too. Together with beMaster Infuse from Sweden, we took the beMatrix city to another dimension: high towers, flashy images and a diversity of cultures. Educating on the benefits and showing to extend of our product range on 36m², quite a task if you ask us!
We have numerous new innovations that make stand construction not only faster, but also easier. With beConstruct and beTruss, we seized the opportunity to build in height to use the entire stand area. We reached a height of 7 meters with beTruss and LEDskin®, representing the skyscrapers of a metropolis. With beConstruct, we brought another batch of LEDskin® into the air to make you feel completely in the clouds.
Advertising cannot be left out
What is a real city without advertising? Look left, right, above, below, advertising cannot be spared. Abri advertising (like in a bus stop) on the 2 sides with different film posters, made by Whojo, alternating to present our products in a fun way.
Chinatown representation through a large Lightbox with textile in the back wall of the stand. Our beMatrix TV commercial playing in a loop on the beTV and to finish, the big eyecatcher, a billboard in the middle of the stand almost 3 metres wide and 2 metres high.
Visit the catacombs
Being the manufacturer of the modular system with big holes, we pay as much attention to the construction as to the finish of a booth. We show you what's behind this façade and welcome you to the beMatrix Catacombs. The advantage here is that you don’t need to go twenty meters underground as in Paris. 😉 Take a look at the skeleton of the stand: beTruss towers, frames stacked on each other and the technical side of our LEDskin®.
LEDskin® 1.5, a full-on sustainable solution
As ISE is the world's leading trade fair for audiovisual and systems integration, it is the perfect venue to present our new LEDskin® 1.5, a collaboration between beMatrix and Unilumin. High quality COB LED technology, high resolution, robust design and the first one of his kind in the rental business. Sounds promising doesn't it? And it is!
We incorporated this new LED into the front of our stand and also made a corner with it, to show the dimension this LED can handle. Want to know more about the technical specifications? Learn more in our LEDskin® brochure.
Award winning LEDskin® 2.5
If you thought we were only going to launch 1 new product at ISE then you were wrong! Our R&D team has not been sitting still and launched another new LEDskin® in pixel pitch 2.5. Features include IMD 2 in 1 LED technology, improved displayed image quality and a strength and robustness that surpasses existing products.
Our launch did not go unnoticed. We were spotted by the experts in the room and our new LEDskin® was awarded the 2024 Best of the Show award in the AV category. The crowning glory!
By the way, this is not the only award we won. I know, we will have to expand our trophy cabinet. 😉 As icing on the cake, we received the Best stand Design Award in the medium stand design category. This award is not just ours, but for everyone who contributed to the stand.
Of course, we were not able to achieve this alone. We would like to thank all the partners with whom we worked to build this spectacular award-winning stand. A big shoutout to beMaster Infuse for the design, video content and build of the stand, Whojo for the content and bePartner MTCouleurs for the printed textiles and bePartner Base3 for the printed panels.
New beginnings
We have come to the end of this blog, but also to the beginning of a new chapter in stand construction: 2 new innovations in the rental market that will cause a big change. Ready for the sky is the limit experiences? Be sure to read our LEDskin® brochure and request more information from your personal sales.
